Starbucks Holiday Wish: Love Heard around the World
click to view video
On December 7, 2009, Starbucks will be hosting a global “sing-along” of the Beatles classic “All We Need is Love” to raise support for The Global Fund.
Starbucks will be premiering the commercial for their new campaign, called the Starbucks Love Project during the morning talk shows Friday morning. If you can’t wait (or missed it) you can view the video on Facebook or at the Love Project site (currently no embeddable version is available to share here). The site also features a link where visitors can upload and share their own “love pictures”.
Following are the details from the Starbucks press release:
WHAT
The countdown is on.
An unprecedented event that will unite individuals, communities, nations and cultures through the universal language of music as a celebration of Starbucks one year anniversary in partnership with (RED)TM.
On December 7th, at 1:30pm GMT (8:30am EST), Starbucks Coffee Company will unite artists from around the world for a simultaneous, live performance of the legendary hit “All You Need Is Love” as a single global concert. Inspired by the vision of the Playing for Change Band, this project spans languages, cultures and time zones through the universal language of music, with musicians contributing in individual ways that are customary and unique to their homeland to create a one of a kind rendition of the song.
A first for Starbucks, the event will use state of the art technology to stream the live feed of this performance on www.StarbucksLoveProject.com. Following the sing-along, everyone with access to the site and a video camera will have the opportunity to submit their own version of “All You Need Is Love” for the world to see and hear.
To invite the world to the event, Starbucks is collaborating with Facebook to create the largest globally-reaching campaign on the Facebook platform to date.
WHY
Delivering on the Starbucks commitment to inspiring and nurturing the human spirit, the project is also about sharing that love with customers who have helped Starbucks contribute to the Global Fund through its partnership with (RED) TM. In just one year in partnership with (RED), Starbucks has generated enough money to buy more than 7 million days of medicine to help those living with HIV in Africa.
WHEN
Monday, December 7th – 5:30 a.m. PT / 8:30 a.m. EST
FINALLY! Starbucks says: There’s an app for that.
Better Latte Than Never!
In case I haven’t mentioned it, I’ve been known to be a bit of a caffeine junky.
And having fond memories of my near decade in the Emerald City, Starbucks holds a very special place in my heart – a place reserved for those who concoct elixirs comprised of my three favorite food groups: caffeine, sugar and dairy (and occasionally the fourth: chocolate).
That said, Starbucks had left me feeling a bit let down at their lack of collaboration with one of my other true loves – Apple. In particular my iPhone.
Until today.
From the Starbucks blog:
Today we launched two iPhone / iPod touch applications, myStarbucks and Starbucks Card Mobile. These are great (and free!) and will let you have a fun and useful Starbucks Experience wherever you are. You can design your own beverage, view your balance and load your Starbucks Card, look up nutritional information on our beverages and food, and learn about our different whole bean coffees. No, you can’t place an order using the app (not yet anyway), but we’re just starting out.
It’s not exactly the ability to tweet a latte to a buddy, but give the relationship time to mature – I have hope it will blossom.
For more details, check out the video below or visit the Starbucks Ideas in Action Blog. You can find the app here.
Seven things (I’ve been tagged!)
Last week, Jennifer Van Grove (@jbruin) tagged me over at her site to share seven things you probably don’t know about me. For those of you unfamiliar with this, it’s a variation of the “Five Things meme” (the difference being, well, sharing two more things).
So I now present you with seven things you may not know about me, in no particular order read more
Election Day Round Up | Free Country, Free Stuff!
Kaya Votes for Freebies
As I start this post, it’s about 8 minutes away from Election Day here in the US (I guess it’s officially three hours ago back east!).
I’ll be blunt – after watching “Hacking Democracy” and remembering the 2004 election night, “cautiously optimistic” is about the most positive way to describe my outlook.
But who needs to get political?! Everyone else will be doing that. Let’s dare to be different! Let’s cross party lines. Let’s forget about red states vs. blue states.
Let’s get FREE STUFF! read more
