Who among us hasn't wished to see sky-diving cats spell out our name in the sky while R Kelly's 'I Believe I Can Fly' plays in the background?
For a woman named Eva, this wish came true [via Orange]:
A Swedish insurance company has made an ad featuring sky-diving cats after asking its customers for ideas.
As a co-operartive, Folksam is owned by its customers so asked them how best to advertise its services.
And the first idea it followed up was by a woman called Eva who has her pet cat insured with the firm.
She wanted to see sky-diving cats spell out her name in the sky while R Kelly's 'I Believe I Can Fly' played in the background.
No doubt to her surprise, Folksam, Sweden's oldest insurance company, liked the idea and commissioned the ad.
Since everything we see on the internet is real (rolls eyes), naturally animal-loving netizens have their collective panties all in a bunch over the heartless cruelty of dressing cats up in tiny flight suits, teaching them how to pull the ripcord for their tiny parachutes and then launching them out of a plane to free-fall in formation before high-fiving each other with their little kitty paws and plummeting towards the ground, fervently hoping their parachutes work.
In other news, people* are idiots and the video is fake, no doubt because its producers read this PSA from the Seattle Humane Society, so knew better.
*except for us, of course