Starbucks Holiday Wish: Love Heard around the World
click to view video
On December 7, 2009, Starbucks will be hosting a global “sing-along” of the Beatles classic “All We Need is Love” to raise support for The Global Fund.
Starbucks will be premiering the commercial for their new campaign, called the Starbucks Love Project during the morning talk shows Friday morning. If you can’t wait (or missed it) you can view the video on Facebook or at the Love Project site (currently no embeddable version is available to share here). The site also features a link where visitors can upload and share their own “love pictures”.
Following are the details from the Starbucks press release:
WHAT
The countdown is on.
An unprecedented event that will unite individuals, communities, nations and cultures through the universal language of music as a celebration of Starbucks one year anniversary in partnership with (RED)TM.
On December 7th, at 1:30pm GMT (8:30am EST), Starbucks Coffee Company will unite artists from around the world for a simultaneous, live performance of the legendary hit “All You Need Is Love” as a single global concert. Inspired by the vision of the Playing for Change Band, this project spans languages, cultures and time zones through the universal language of music, with musicians contributing in individual ways that are customary and unique to their homeland to create a one of a kind rendition of the song.
A first for Starbucks, the event will use state of the art technology to stream the live feed of this performance on www.StarbucksLoveProject.com. Following the sing-along, everyone with access to the site and a video camera will have the opportunity to submit their own version of “All You Need Is Love” for the world to see and hear.
To invite the world to the event, Starbucks is collaborating with Facebook to create the largest globally-reaching campaign on the Facebook platform to date.
WHY
Delivering on the Starbucks commitment to inspiring and nurturing the human spirit, the project is also about sharing that love with customers who have helped Starbucks contribute to the Global Fund through its partnership with (RED) TM. In just one year in partnership with (RED), Starbucks has generated enough money to buy more than 7 million days of medicine to help those living with HIV in Africa.
WHEN
Monday, December 7th – 5:30 a.m. PT / 8:30 a.m. EST
WHERE
www.StarbucksLoveProject.com
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Hmmm.. I hadnt heard about this. Thanks for posting. I’m a big Starbucks fan, so Im sure I can show some support on Monday. Not that I had to be a starbucks fan to support ‘the global fund’ but it helps.
Twitter Comment
RT @faryl: Project Love – Starbucks Holiday Wish: Love Heard around the World [link to post]
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@John – glad you liked the post! Weird – I never heard much about it from Starbucks either – it seemed underwhelmingly promoted.