The Fun Theory

in branding, consume, etc., musings, pop culture by faryl on October 9th, 20093 Comments

Even running out of gas can be fun!

Even running out of gas can be fun!

Volkswagen believes there’s a simple way to change people’s behavior: fun.

Thefuntheory.com, an initiative of the company, is a site that’s

dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, the only thing that matters is that it’s change for the better.

Based on the outcome of the experiment captured in this video, they just might be right. (Oops! Hope that wasn’t too much of a spoiler!) I especially like the parts with the dogs and when Macaulay Culkin* takes a picture.

Piano Stairs

”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do? See the results here.

*or someone who resembles Macaulay

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I love technology, pop culture, animals & ice cream. I'm firmly against mayonnaise, math & meat.

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