Realtor Self Destructs

in branding, social media, twitter by faryl on July 29th, 2009No Comments

twitter-300x300Well, its reputation at least.

According to the Chicago Sun-Times Horizon Group Management LLC, an apartment leasing and management company, has filed a libel suit against former tenant Amanda Bonnen for tweeting this to all (at the time) 22 of her followers

Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it’s okay.

In a deliciously ironic turn of events, the $50,000 lawsuit and remarks such as

We’re a sue first, ask questions later kind of an organization

earned Horizon Realty a spot on Twitter’s trending topics Tuesday, effectively trashing the reputation the lawsuit was purportedly intended to protect.

You can read more about this textbook case of how not to use social media here:
Chicago’s Horizon Realty Group Sues Former Tenant Over a Twitter Post — The Phoenix Real Estate Guy
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