The Impact of Names: A Lesson in Branding from the Mouths of Babes
A quick lesson in the importance of choosing the right name
taught to us by four-year olds!
A new Cornell University study shows that giving vegetables catchy new names – like X-Ray Vision Carrots and Tomato Bursts – left preschoolers asking for more.
When 186 four-year olds were given carrots called “X-ray Vision Carrots” ate nearly twice as much as they did on the lunch days when they were simply labeled as “carrots.” The Robert Wood Johnson-funded study also showed the influence of these names might persist. Children continued to eat about 50% more carrots even on the days when they were no longer labeled. The new findings were presented on Monday at the annual meeting of the School Nutrition Association in Washington DC.
Link to this pagesimilar posts you might enjoy
Responses to “The Impact of Names: A Lesson in Branding from the Mouths of Babes”
Trackbacks
spotlight
Call for Nominations Now Open for “Women Changing the World” Award!
One of the most vital lessons I’ve learned this past year is the importance of reaching out for help. The Speak for Success Women’s Leadership Institute is accepting nominations for its “Women Changing the World” Award. As I’ve expressed in my most recent blog posts, the Women’s Leadership Institute was a life-changing experience for me. [...]
Inside the Bloggers Studio: Chris Blake
Chris Blake is an example of why I love sites like Twitter. I’m not sure how our tweets crossed paths, but I am glad they did. Chris is a talented musician. I love his music, but music reviews are not what I do best. Instead, to give you an idea of why I <3 Chris, I’m “borrowing” from another TV institution. Today’s installment of Inside the Bloggers Studio will be prefaced by my own “Top 10 List”. [click on the star image to read more]
Inside the Bloggers Studio: Meet Mitch Wagner
I’ll be honest with you. I’d planned to write a riveting mini-bio on today’s featured guest, Mitch Wagner.
See, Mitch is an incredibly interesting guy. It’s only fair to write something incredibly interesting about him then, right?
But Mitch had to go ahead and – *gasp!* – upstage the blogger.
That’s right. You heard me. Upstaged. Me. I can’t compete with Mitch’s answers . Anything I could write would pale in comparison. [click star to read full post]
what I'm up to- Happy 90210! (I think Donna was my favorite - who was yours?)
- Just noticed Craigslist's "show images" option. That's handy.
-
-
Very cool! I’m such a little marketer. One of my ideas has been to help people make changes in their lifestyle by marketing what they want to themselves, instead of letting corporations have all the fun (influence!)
This is an AWESOME self marketing idea. Ok, today, instead of eating a healthy breakfast, I am going to be eating my super hero action breakfast! And instead of doing an errand, I am going to be… going on a super secret mission to the Home Depot. (Don’t even try asking me what I’m doing there because I will NEVER tell.) And then, instead of doing laundry, I will… be loading my body coverings into the shwoosher of DOOM! Will they come out alright? Will all the feet coverings be there? Or will only half survive?!
Da da da!
This IS more exciting!
I hope I have some x-ray vision carrots. I’m going to need them with the day I have coming up!