A Plea to Ford: Please take my human. By Kaya Cher
I mentioned in my last post that I’ve had a couple of things I’ve been working on that I’d share with you soon. This is the first.
Background
Ford recently posted this contest at fiestamovement.com
One of Motor Trend’s Gotta Have Cars for 2010, the Ford Fiesta will make a bold statement on the American road. This is your chance to drive the international model here before its official US debut. We’re looking for an elite crop of drivers to take the wheel: people with a strong presence on the web, an ability to craft a compelling story through video, and a hunger for adventure. As a driver, you’ll receive monthly secret assignments from Ford Mission Control that will take you to places you’ve never been, to meet people you’ve never met, and to experiences you’ll never forget. And you’ll bring your friends and followers along for the ride.
We’ll hand you the keys to your own Fiesta for a six month period, and we’ll even handle the gas and insurance for you, too.
Many will apply. Only 100 will be chosen. Show us you’ve got what it takes to join the Fiesta Movement
As part of this excellent example of using social media in a marketing campaign, interested applicants were to submit a video explaining why they should become a driver, upload it to YouTube with the tag fiestamovement and submit the link with their application. As the video shows, my cat decided to toss my hat into the ring!
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I went up and made a comment on the video. I wasn’t able to play it from your site because it says it’s no longer available. But I was able to click on it and open it in YouTube directly and it plays just fine from there. So…you might want to check on that.
Great video! Very funny. :)
Faryl! How cute and clever and wonderful :D I laughed out loud during the first part of the letter Kaya wrote. Nice work, and I certainly hope you win this thing. I agree there couldn’t be a better candidate!
Ford the best car :)