Ego or Caring? Video by Gary Vaynerchuk
Ego searching, as defined by Wikipedia, is:
the practice of searching for one’s own given name, surname, full name, pseudonym, or screen name on a popular search engine, to see what results appear.
Other terms for ego searching are vanity searching, ego surfing, or simply “googling yourself” (which, despite old wives’ tales, will not make you go blind or grow hair on your palms!).
Why do it? There are a number of reason. Aside from the implied ego or vanity – curiosity and boredom may come to mind. But it’s not all about boosting your self-esteem (or injuring it-depending on the results). If you have a business, interact with clients, are concerned with your reputation, or care how you are perceived, so-called ego surfing provides a valuable window into what others are saying about you online.
In this video, Gary Vaynerchuk raises the question “Ego Searching or Caring?“. Following the killer cheesy 80′s music intro, Gary explains why searching for yourself (or your business, product, brand, etc.) is a way to accomplish the key to relationships: listening.
As Gary explains, actively seeking out what people are saying about you is imperative to building your business. He also offers some strategies and resources to use for your searches such as the Google blog search and Twitter’s search feature.
Sorry, there are no polls available at the moment.
What strategies do you use to listen?
To learn more from Gary Vaynerchuk, visit his blog, follow him on Twitter, or watch him on Wine Library TV’s Ustream and YouTube channels.
Enjoy this post? Consider subscribing to automatically receive new content!
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=07646daf-89a9-40ca-a422-f178b8a8e7fa)
Link to this pagesimilar posts you might enjoy
Responses to “Ego or Caring? Video by Gary Vaynerchuk”
spotlight
Call for Nominations Now Open for “Women Changing the World” Award!
One of the most vital lessons I’ve learned this past year is the importance of reaching out for help. The Speak for Success Women’s Leadership Institute is accepting nominations for its “Women Changing the World” Award. As I’ve expressed in my most recent blog posts, the Women’s Leadership Institute was a life-changing experience for me. [...]
Inside the Bloggers Studio: Chris Blake
Chris Blake is an example of why I love sites like Twitter. I’m not sure how our tweets crossed paths, but I am glad they did. Chris is a talented musician. I love his music, but music reviews are not what I do best. Instead, to give you an idea of why I <3 Chris, I’m “borrowing” from another TV institution. Today’s installment of Inside the Bloggers Studio will be prefaced by my own “Top 10 List”. [click on the star image to read more]
Inside the Bloggers Studio: Meet Mitch Wagner
I’ll be honest with you. I’d planned to write a riveting mini-bio on today’s featured guest, Mitch Wagner.
See, Mitch is an incredibly interesting guy. It’s only fair to write something incredibly interesting about him then, right?
But Mitch had to go ahead and – *gasp!* – upstage the blogger.
That’s right. You heard me. Upstaged. Me. I can’t compete with Mitch’s answers . Anything I could write would pale in comparison. [click star to read full post]
what I'm up to- Happy 90210! (I think Donna was my favorite - who was yours?)
- Just noticed Craigslist's "show images" option. That's handy.
-
-
I found your blog on google and read a few of your other posts. Keep up the good work. Look forward to reading more from you in the future. And as a designer, I think you have a pretty nice layout :)