The Fearless Blogger

Hat Tip: Hebe Magazine (@heebmagazine)

In case you haven’t heard, Google recently launched a new social media service called Buzz:

Buzz lets you share updates, photos, links, and pretty much anything else you’d like with your Gmail contacts; it’s an easy way to follow your friends, too.

If Orkut was Google’s version of MySpace, Buzz is Google’s version of Facebook.

Personally, I’ve been getting sick of Facebook’s shifty-ness -- seems like the site’s sporting a new homepage and/or privacy settings more often than Ryan Seacrest touches up his highlights -- so I’m hoping Buzz gets some momentum.

It’s certainly getting its share of attention. Just two days after the launch, Google implemented some “immediate improvements” based on user feedback (mostly around privacy control features).

One thing I haven’t seen addressed is Google’s approach for verified accounts.

When I visit my Google profile page, I’m greeted with a message advising me that the page “is eligible to be featured in Google search results”. This links to a help page on how to make your profile easier to find,  including this tip “to help you make your Google profile more useful”:

Verify your name, and get a “Verified” badge on your profile.

If you were me, this is the message you'd get.

Given I have a sink full of dishes waiting to be washed and laundry to do, my natural reaction is to immediately set about getting my name verified. (Seriously, you get a “Verified” badge! How could I resist?)

After clicking through a mere five pages, I arrive at the place where the magic happens. Intuitively (that’s sarcasm, by the way) nestled among the Knol (Remember Knol? Google-flavored wikis?) ”Preferences” resides my “Name Verification” page, where I am presented with two options to complete the verification process (the badge is so close!):

1. Credit Card
2. Social Security Number

Nope. Not a Rick Roll.

Really?!

Short of perhaps a picture of me naked and sitting on the toilet, I can’t think of anything I’d feel less inclined to post online than either of those items.

I begin to wonder if perhaps I’ve landed on an archived April Fool’s Day page. After all, it seems far more plausible that the links would lead me to a Rick Astley video, than that Google would actually be requesting that information.

I decide to explore further.  (Who says those dishes aren’t going to wash themselves?!)

Turns out it’s true -
The only way to get that Name Verification badge is to fork over details for either your credit card or social security number.

Of course Google assures us that your card is not charged, the information is used for verification purposes only (via a third party), blah blah blah.  Comfy? Well, before you pull your wallet out, read through the FAQs -- only certain credit cards will work and Name Verification is only available in the U.S.

Indeed, you don’t have to get your name verified. So unless you have a compelling reason to prove you are who you claim to be, this is far from the end of the world. (Even if you do have a compelling reason, I’m confident you’ll be able to work through this.)

Currently, the feature does not seem to be widely used. Google describes it as “experimental”, explaining they “now downplay the feature in the user-interface”.  For those wondering about page rank, the FAQ states:

At the moment, the feature exists solely as one means for you to communicate to your readers that you are who you say you are. At this present time, it does not have a significant effect on ranking.

Does this graph remind you of anything?

Still, I have to believe that this is something Google will need to address sooner or later.

Users are encouraged to update their profiles when getting started with Buzz. Potentially, many are likely seeing the message about having their profile featured in search results.  If so, Google may find their efforts to downplay the verification option to be less-than-successful.

Call me cynical, but given the alarmist reaction to Google potentially exposing who’s on your “most e-mailed” list, the current verification options are unlikely to sit well with the average user.

Would you be willing to share your credit card or social security number to get verified?

Does it even matter?  Will Buzz lead to an increased need (real or perceived) for Name Verification or will verification remain a “downplayed”, experimental feature?

Since I have dishes to do (so much for them doing themselves -- hmmph),  please talk amongst yourselves (i.e., leave a comment)!

image credit: Sick Sad M!kE

Aside from the controversial “Focus On the Family: Tim Tebow” (aka, “So glad that, given the choice between ‘no abortion’ and ‘no abortion’, I chose ‘no abortion’.”) the Air Force recruitment ad was probably my least favorite of this year’s Super Bowl ads.

Politics aside, it just kinda sucked.

The one thing it had going for it was the catchy (albeit incongruous) tune in the background.

Wouldn’t have pegged the Air Force to be a White Stripes fan?  You’re probably right -- considering the Air Force neglected to get the band’s permission to use “Fell In Love With A Girl” (video below) in their recruiting efforts.

The aesthetically-and-musically-gifted duo posted their objection to the song’s use on their homepage, beneath a side-by-side comparison of their song vs. the allegedly infringing ad, stating:

The White Stripes take strong insult and objection to the Air Force Reserve presenting this advertisement with the implication that we licensed one of our songs to encourage recruitment during a war that we do not support.

Lest their protest be interpreted as a lack of support for our troops, the band clarified that they

support this nation’s military  . . . [but] simply don’t want to become a cog in the wheel of the current conflict, and hope for a safe and speedy return home for our troops.

White Stripes' statement as it appeared on whitestripes.com

The Air Force responded to the allegations with the following statement:

. . . the Air Force Reserve, through its advertising agency, hired Fast Forward Music of Salt Lake City to score original music for its commercial. There was never any intention to utilize any existing music or to sound like any music by the band White Stripes or any other musical performer. Any similarity or likeness to any other music is completely unintentional.

Mike Speciale, a spokesman for ad agency responsible for the ad, had this to offer in their defense:

It was specifically produced for airing regionally during the Super Bowl in some local markets.  It was scheduled to be pulled right after the Super Bowl. It was only a one-time shot.

Perhaps not quite confident in Mr. Speciale’s plans to use the “one-time shot” defense approach, the Air Force has since removed the spot from their website.  The ad is also not included among Hulu’s “Adzone” collection of Super Bowl ads, although I’m not sure if  it was removed, or it wasn’t there to begin with).

For those who may have missed the ad when it aired (or for a second look), it can still be viewed here (on the Huffington Post ).

image credit: Paradasos

What do you think?

Blatant rip-off?

or

Coldplay-esque “coincidence”?

Share your thoughts in the comments!

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What’s cuter than a baby panda? SIXTEEN baby pandas!

I never thought I’d utter these words but . . . “I want to be a nursery school teacher!!”

But only for pandas.

I wonder if they’re hiring?

A company’s culture carries a lot of weight for me when making purchasing decisions – especially for service-related products.

I saw this ad on Daring Fireball and it cracked me up.  I’m not even in need of a web host and I couldn’t resist clicking the link.

On the downside, I’m not sure I’ll remember the name (Fused Network, by the way).  But I’ll definitely remember the ad.

(Just a friendly word of caution:  Clearly someone should look for more than just a good personality when selecting their web hosting provider.  That said, a good personality is a definite plus!)